1. Understanding Cookies and Tracking Technologies

Cookies are small pieces of data stored on your device or browser when you visit our website or interact with our services. Cookies are essential for certain website features, helping us provide a more personalized experience and enabling us to optimize the website based on user preferences.

Types of Cookies and Tracking Technologies:

We use a variety of cookies and tracking technologies to gather information about your behavior on our site. The main types include:

• Essential Cookies: These cookies are necessary for the website to function. They enable basic functionalities like page navigation and access to secure areas of the site. Without these cookies, the website cannot function properly.
• Performance Cookies: These cookies help us analyze and measure the performance of our website. They collect information about how you use our site, including the pages you visit and any errors you encounter. This data helps us improve the site’s functionality and user experience.
• Functional Cookies: These cookies allow the website to remember choices you make (such as language preferences or region) and provide enhanced features, improving your user experience by making the site more personalized to your needs.
• Advertising and Targeting Cookies: These cookies are used to deliver relevant advertisements to you based on your browsing behavior. They track your actions across different websites and allow third-party advertisers to tailor their ads to your interests.
• Analytics Cookies: We use these cookies to gather information about the visitors’ usage of our website, including information on how users interact with our content. This helps us improve the design and content of our services and offerings.
• Social Media Cookies: These cookies are placed by social media platforms (such as Facebook, Twitter, LinkedIn) to enable users to share content easily across their social media channels or to track engagement with the content. These cookies allow social media networks to analyze your browsing history.
• Web Beacons and Pixels: These are small, transparent images embedded on web pages or emails that work in conjunction with cookies. They track user interactions on the site, including how many users view a page or engage with email campaigns.
• Other Technologies: Other tracking technologies, such as HTML5 Local Storage or Flash cookies, are also used to store information on your device. These technologies can be used for various purposes such as session management, preferences, and storing media files for offline use.

2. Information We Collect Through Cookies

Cookies help us collect various types of information that can be used to improve your browsing experience, personalize content, and ensure the security of your account. The types of information we collect through cookies include:

• Device Information: We collect details about the type of device you use to access our website, including device type, operating system, and browser version.
• IP Address and Geolocation: We may collect your IP address to identify your approximate location and tailor content based on your region.
• User Activity: Information on pages you visit, clicks, and time spent on each page helps us understand user behavior and optimize website content.
• Session Data: Session cookies store temporary data for the duration of your visit, such as login status or shopping cart items.
• Referral Data: This data tells us where you came from (i.e., search engines, social media platforms, or direct links).
• Interaction Data: We gather information about interactions with our services, such as button clicks, form submissions, or downloads.
• Advertising Preferences: If you have opted-in to receive personalized advertisements, we may track your preferences and interests to improve ad targeting.

3. How We Use the Collected Data

The data we collect through cookies and similar technologies is used for a variety of purposes, all of which help us provide a better experience for you. Here’s how we use the collected data:

• Personalized Content and Ads: We use cookies to deliver content and advertisements tailored to your interests, preferences, and browsing behavior. This ensures that the content you see is relevant and useful.
• Performance and Analytics: We analyze the data to identify patterns in user behavior, such as which pages are most popular, what features users interact with, and how the site performs across different devices.
• Authentication and Session Management: Essential cookies help us manage your login and session status. Without these cookies, you may not be able to access certain secure areas of the website.
• Security and Fraud Prevention: We use cookies to detect and prevent fraud, ensuring the security of your account and personal information.
• Improving User Experience: The data collected allows us to optimize website layout, navigation, and content to ensure a smooth and efficient user experience.

4. Managing Your Cookie Preferences

You have the right to control and manage your cookie preferences. You can opt to accept or reject certain cookies when you first visit the website or adjust your preferences at any time by following these steps:

• Browser Settings: You can change the settings in your browser to block or delete cookies. Most modern browsers allow you to control cookies through their privacy settings. For example, you can set your browser to block all cookies or to notify you when a cookie is set.
• Cookie Consent Management: Some websites, including Trestiq, offer cookie consent management tools where you can easily adjust your preferences for different types of cookies. You can update your preferences at any time.
• Third-Party Cookie Management: If you want to opt-out of personalized advertising cookies from third-party services, you can do so through their privacy settings or using opt-out tools provided by industry groups.